The early conventional wisdom of the Sochi games from the US media was an Olympic site still not ready for prime time. It felt like every journalist was tweeting out pictures highlighting the deficiencies in the preparation from Sochi. When stories of the government euthanizing every stray dog in the city emerges, the PR battle has already been lost for your event. Sochi, Russia, and Putin hope to change the script tonight with the official Opening Ceremony for the 2014 Winter Olympics.
Here’s how NBC describes tonight’s ceremony.
The XXII Olympic Winter Games from Sochi, Russia, formally begin with an Opening Ceremony highlighted by a journey through Russia’s history and culture, the Parade of Nations and the lighting of the cauldron.
The Opening Ceremonies are like the Super Bowl Halftime Show on Steroids. Russian history is a very deep subject. How far back will the pageantry go? Another guarantee during the Opening Ceremony of any Olympics is Bob Costas dropping facts about each country during the Parade of Nations. No matter how small the delegation to the games, Bob has an interesting story to tell.
Bob himself was apart of last’s night opening qualifying runs broadcast on NBC. He awoke in Sochi with his left eye swollen shut, which resulted in him sporting some Buddy Holly glasses during the broadcast. Putin can punish the media in Russia, but he better not be trying to hurt Bob Costas. No one puts Bob in a corner.
Tune in tonight as Russia tries to change the narrative about the 2014 Olympic Games.
Date: Friday, February 7th
Episode Title: 2014 Winter Olympic Opening Ceremony from Sochi
Start Time: 7:30 pm ET
Online Stream: NBC.com