It sounds as if former Good Morning America anchor Josh Elliott couldn’t wait to leave ABC’s hit morning news show, but it doesn’t seem as if Elliott was much the draw.
According to Nielsen Media Research, GMA’s ratings spiked with Elliott out, picking up the number one slot in total viewers.
“GMA” ranked No. 1 in total viewers (5.8 million) and in the advertiser-sought 25-54 demo (2.3 million) for the week of March 31, 2014, according to Nielsen Media Research. Elliott announced his departure the day before the week began.
The above numbers bested NBC’s “Today” show by 715,000 total viewers and by 165,000 in the key morning news demo. In the process, “GMA” increased its leads over the closest competitor compared to its year-ago leads in both measures, which pulled in 702,000 and 63,000 viewers, respectively.
Pretty solid figures, if I do say so myself.
I personally never had much issue with Elliott myself, but it did seem as if he was somewhat polarizing in regards to many viewers.
On the flip side, the numbers don’t exactly mean that fans were happy to see Elliott go either as it’s possible the jump in viewers may have actually had to do with Elliott’s departure and fans tuning in to say their ‘goodbye’.
Whatever the case, it seems as if GMA can do no wrong, at least not right now as they continue to put a stranglehold on the morning talk show numbers.