After a whirlwind of controversy following reports of Deen using racial slurs in her past, Deen announced plans this morning to launch her own subscription-based online network:
“Guess who’s going digital, y’all! I’m so excited about my new online network and can’t wait to show everyone what we’ve been working on. We’re going to have so much fun being together and cooking up some wonderful new and classic dishes. Y’all can get my recipes, tips and cooking anytime you want — this is for you. I can’t wait to crank up the oven and get cooking for the people I love: my family, my friends and my fans!”
Appropriately called the Paula Deen Network, the online network will broadcast daily programming from the celebrity chef beginning this September when the network launches. The network will feature a variety of both short and long form content, including themed series such as Leftover Mondays or Taco Tuesdays, Holiday specials and special appearances from Deen’s family.
Since being fired from Food Network last summer, Steven Nanula, CEO of Deen’s company, notes that Deen has received several offers to return to broadcast television. Nanula notes that ultimately Deen deemed the launch of a digital network as her best comeback method:
“She ultimately decided to launch the Paula Deen Network because it gives her a greater level of direct access to her millions of fans when it is convenient for them. In addition, Paula will enjoy full creative control of the shows, recipes and content, and be able to give her fans exactly what they love most about her. With 4.2 million fans on Facebook and 1.24 million followers on Twitter, it was clear to us that an interactive digital network was the way to go.”
Early registration fo the Paula Deen Network will begin in July, offering individuals who pre-register a chance to win a trip to Savannah, Georgia to attend a live taping. Subscribers will be able to watch the digital network will be available to watch through computers, smart-phones and tablets.
Will you watch the Paula Deen Network? Share you thoughts in the comments below.