Variety is reporting that the company has began pre-production on a CG-animated series, partnering up with children’s television producer HIT Entertainment. Fisher-Price is expected to be made during this week’s Licensing Expo in Las Vegas, which begins on Tuesday.
Despite its age (Little People is a 55 year old brand), Little People has ranked as the number one brand among pre-schoolers for the past two years. Geoff Walker, Executive Vice President of Fisher-Price global brands team and HIT Entertainment, believes a animated series based on the hit children’s brand will help the Little People brand to expand even more:
“Children have grown up with and loved the Little People brand for generations. Today’s preschoolers connect to brands through powerful and engaging storytelling. Green lighting the first production of Little People series means we will bring the brand to life for this new generation. We’re committed to growing the Little People brand into a true entertainment franchise by leveraging the development and production expertise of HIT Entertainment.”
Added Michael Carrington, Vice President of Global Content and Executive Producer at HIT Entertainment:
“The Little People brand has been close to the hearts of girls and boys, aged 1-5, around the globe for over five decades, and we look forward to bringing these characters to life and to the screens of viewers globally. Keeping true to the Little People brand essence, the content will be fun and engaging; inspiring children to build connections with the world around them to stimulate their imaginations.”