NBC is rumored to be seeking $4.5 million dollars for a 30 second advertising spot during Super Bowl XLIX, which will be broadcast live from the University of Phoenix Stadium in Glendale, Arizona on February 1.
The $4.5 million dollars NBC is seeking for this year’s Super Bowl ads is up half a million dollars over the $4 million dollars that Fox requested per ad spot for the 2014 Super Bowl in New Jersey.
As the Super Bowl’s ratings continue to rise, broadcast companies are seeking higher rates for Super Bowl ads in hopes of bringing in larger revenues. Fox’s broadcast of the Super Bowl XLVIII attracted 111.5 million total viewers (per Nielsen measurements) making it the most watched event in television history for the US, despite a one-sided victory by the Seattle Seahawks over the Denver Broncos.
Fox’s 2014 broadcast of Super Bowl XLIII easily outperformed CBS’s 2013 Super Bowl broadcast which attracted 108.69 million total viewers, despite an extended power outage at the Mercedes-Benz Superdome.
One ad buying executive told Variety that the record breaking number could easily decrease should enough buyers do not purchase ads:
“It’s $9 million to get a Super Bowl spot, which is a lot. They are testing the market. If enough people don’t [purchase ads], it’s only June and [the Super Bowl is] not broadcast until February. You could adjust your price in October if you need to. It’s all about testing the market and maximizing the revenue.”
Another selling point for NBC’s record high ad prices: the previous Super Bowl viewing record was set by NBC in 2012 as 111.35 million viewers tuned in to see the New York Giants defeat the New England Patriots.
What do you think of NBC’s record breaking asking price for Super Bowl XLIX ads? Share your thoughts in the comments below.