It wasn’t a smooth start for either of USA’s two newest dramas Rush and Satisfaction as the cable giant saw lower than expected numbers in the ratings. Both rookie series scored 1.7 million viewers, which is lower than the 3.3 million last summer’s Graceland and the now defunct Common Law which had 2.5 million.
However the news wasn’t all bad as the fact both shows scored identical audiences means the network’s strategy to premiere both freshman series back-to-back was sound as viewers seemed open to trying both series. In addition Satisfaction did build on Rush in the important 18-49 demo earning 626,000 viewers over the medical drama’s 493,000 viewers. The problem is both figures are lower than the rerun of Law & Order: Special Victims Unit that aired prior.
With Burn Notice and Psych gone and White Collar soon to be on the way out as well USA really needs another hit and the hope was one of these new dramas (or both) would catch on but both may have been a little two dark for viewer’s tastes. Granted when the live +3 numbers come in the ratings could (and will likely) bounce, but the real test will come in week two where series typically hit a second week swoon.
USA’s summer lineup also includes Suits, Covert Affairs, Royal Pains and the aforementioned Graceland.
Rush and Satisfaction air Thursday nights on USA starting at 9 p.m. EST.