Racial Diversity at the Core of Furious 7’s Success?
Furious 7’s opening weekend was big, to the tune of $143.6 million dollars but is a racially diverse cast partly responsible? An article on Hollywood Reporter.com put in a strong case for it.
According to Universal Studios, 75% of the audience in North America was non-Caucasian. Hispanics, the most frequent moviegoers in the US, according to a Hollywood Reporter.com, made up 37% of the audience, followed by Caucasians at 25%, African-American 24% and Asians 10%
“The importance of diversity of the ensemble cast in the Fast and Furious franchise has been an integral part of the success of the brand,” said Rentrak box office analyst Paul Dergarabedian. “There is literally someone within the cast that is relatable on some level to nearly every moviegoer around the world, and this has paid big dividends at the box office and also in terms of how casting decisions will be made in the future for these types of large-scale action epics.”
Pundits are hard pressed to think of an ethnically diverse franchise as Furious 7.
Someone that I admire quite a lot recently said this is a franchise that really looks like America, and there are characters that everyone can relate to. I think that’s a big plus,” said Universal president of domestic distribution Nicholas Carpou.
In spite of all that though. This installment was as close to a sure thing as you could possibly get. Paul Walker’s death was a huge human interest story and it was capitalized on and played to the hilt by all concerned. No doubt everyone was deeply touched by Paul Walker’s sudden death but at no point was his aura that far away from proceedings.
The makers saw to that.