MoviePass rivalry Sinemia is introducing white-label services

NEW YORK, NY - APRIL 18: A view of branded popcorn containers during the Vulture + IFC celebrate the Season 2 premiere of "Brockmire" at Walter Reade Theater on April 18, 2018 in New York City. (Photo by Andrew Toth/Getty Images for New York Magazine)
NEW YORK, NY - APRIL 18: A view of branded popcorn containers during the Vulture + IFC celebrate the Season 2 premiere of "Brockmire" at Walter Reade Theater on April 18, 2018 in New York City. (Photo by Andrew Toth/Getty Images for New York Magazine) /
facebooktwitterreddit

MoviePass’ competitor, Sinemia, is making headlines again. They are now introducing a unique feature, white-label services. These help movie theaters create their own subscription services.

Just when you thought Sinemia was done after introducing an unlimited movie plan for $30 a month, they are now coming out in another big bang. They’re now creating an awesome and unique feature: White label-services.

What does this mean? It means that Sinemia has created a plan called Sinemia Enterprise that helps theater chains create their own subscription plans, and Sinemia will be taking care of the technical aspects. How will this change your movie going experience? Read on for more details…

Sinemia will be providing back-end support for iOS and Android applications, payment processing, fraud detection, customer relationship management, and much more. This is aimed to help movie theaters grow. Sinemia has already begun working with some theaters on this. This will no doubt help get ticket sales to rise, but by how much? This remains to be seen.

More from Box Office

AMC responded to MoviePass by creating their own subscription service, AMC Stubs A-List which allows you to watch three movies every week for $19.95 a month. Recently, Deadline reported that AMC’s subscription service garnered over 400,000 subscribers. I think that speaks volumes and it sends a message to the theater chains that movie tickets are too simply too expensive.

"“When we launched Sinemia, our mission was to help as many moviegoers as possible enjoy an affordable and better experience at the movies by providing a subscription app that integrates an offline and online experience,” CEO Rifat Oguz said in a press release. “By partnering with theaters around the globe, we believe we can help more moviegoers, which will help us create a bigger economy for the entire industry.”"

This is very, very impressive. They just entered a whole new ball game and it’s going to be extremely difficult to top! This makes me wonder, what is Sinemia’s next idea to keep outsmarting MoviePass? They learned all of the mistakes MoviePass has made, which gave them a tremendous advantage.

MoviePass is bombing, half the customers want out. dark. Next

It’s exciting to see what Sinemia’s next game plans are as they continue to improve and impress with this latest idea.