Why fans continue to support Supernatural after 300 episodes

SUPERNATURAL -- "Family Remains" -- Photo: Michael Courtney/The CW -- Acquired via CW TV PR
SUPERNATURAL -- "Family Remains" -- Photo: Michael Courtney/The CW -- Acquired via CW TV PR /
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We’re almost at the 300th episode of Supernatural. How is it still going strong in the fandom after all this time?

When you look at most shows, you’ll find they’re lucky to make it to five seasons. A few manage to get to somewhere between five and 10 seasons. It’s not often you find one that reaches 300 episodes, but that’s exactly what Supernatural will manage.

And there’s still plenty of life in the tale. There’s a supportive fandom when it comes to the show. Yes, there are a few bad eggs, but for the most part, the fandom is inclusive, postive, and active. You’ll see fans communicate online with their love for various aspects of the series.

Whether purely fans of Sam and Dean or fans of the side characters, there’s something for all in this excellent show. But how is it still going after 300 episodes? How has Supernatural continued to grow its fanbase after so long?

The conventions and external support

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One of the greatest things about SPN is the fans’ ability to connect, and not just connect with each other. The conventions make it possible to connect with the stars of the show. There’s external support from the cast and crew throughout social media.

This isn’t a fandom the actors take for granted. They know that without the fans, they wouldn’t be where they are now. Jared Padalecki was overwhelmed by the “Always Keep Fighting” moment at one convention, while Jensen Ackles has often spoken of the fan support.

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You’ll see the stars interact on Twitter. They’re open to debate and respect others’ views, as long as you’re respectful of theirs, of course!

With this support and this connection, the fandom and the show feels like a family. It’s much easier to feel like you’re gaining something from the show that’s not just entertainment.

Supernatural — “Point of No Return” — Photo: David Gray/The CW — Acquired via CW TV PR
Supernatural — “Point of No Return” — Photo: David Gray/The CW — Acquired via CW TV PR /

Storylines for everyone

Many shows fall into a trap of serving one half of a fandom. They have a hidden agenda or only listen to one part of the fandom. Or they have a writer’s room that is full of fans on one side of teh fence.

Supernatural is certainly nothing like that. There’s storylines for everyone.

This does mean we don’t like every single aspect of the show. Some hate Mary, I love her. Some dislike Castiel, others adore him. Some want to see more diversity, some are happy with the show the way it is.

Regardless of wants, there is something within the show that you can connect to. There’s a character for everyone.

And for the most part, there’s acceptance of different views. The good part of the fandom is supportive of others’ views. They’ll debate and chat.

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I love hearing others’ views and am respectful of interests and thoughts. The only time I’ll shut something down is if I get attacked personally for a view because it turns from respectful to toxic.

With a diverse fandom, there’s an array of storylines available. The show can’t really get old, allowing for more episodes and a bright future.

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Supernatural — “Pilot” — Photo Credit: The WB / Justin Lubin — Acquired via CW TV PR /

New fans finding the show

Supernatural shows no sign of slowing down because of how long it’s been running for. I got into the fandom in the early days, but I regularly talk to fans who have only just joined the fandom. They’ve found the show on Netflix or because a boxset was on offer.

With new fans finding the show, the fanbase has a chance to grow. The CW doesn’t rely purely on the live viewing figures and has the chance to look at the number of people watching on Netflix. They have the chance to look at the DVD sales and the social media interactions.

New fans will introduce more of their friends. This leads to the fanbase continuing to grow. There’s plenty of potential in the future of the series.

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Why do you think Supernatural remains so strong as it comes up to 300 episodes? What’s so special about the fandom? Share your thoughts in the comments below.

Supernatural airs Thursdays at 8/7c on The CW.