March 20 was not a good night for TV. Almost everything was down in both metrics. Here’s a look at the details for the Wednesday TV ratings.
There are some nights where absolutely everything sees a slip in the ratings. Mar. 20 was one of those nights, with almost every show seeing a dip in both metrics, although some smaller than others. It’s time to break down the Wednesday TV ratings, sharing what this could mean for the shows.
Considering everything was down, this may not be as worrying for individual shows as usual. However, it will be on a case-by-case (and network-by-network) basis.
Just starting at 8 p.m. and we get the only upward tick of the night. The Goldbergs was up 9% in the demo. Literally, this was the only upward tick. Everything else was either steady or down. In fact, even the ABC comedy didn’t start off full of positivity, as the total audience was down by 5%.
It was Survivor: Edge of Extinction that took the win for the night. Despite a 6% dip in the first hour and 7% dip in the second in the demo, it was still the highest across the board. Even the total audience Wednesday TV ratings were the highest and they were 2.88% down from the previous episode followed by a 7% decline going into the second hour.
FOX suffered double-digit slumps, with Empire seeing am 11% drop in the demo and a 10% drop in the audience from the previous episode. Despite the demo beating NBC’s The Voice special, the total audience was behind the other Big 4 networks.
That downward slip continued in the second hour for FOX. Star dropped 9% in both metrics, with the total audience the lowest out of the Big 4 and the demo on par with The Voice. This isn’t looking good for the two FOX shows.
As for The CW, Riverdale and All American still saw downward ticks in the total audience figures, both shows remained steady in the demos. Both dips in the audience saw the shows pull in season-lows. For Riverdale, that’s not too dangerous as the show has already been renewed. However, All American is still on the bubble and that was the season finale. We’ll have to see how the Netflix arrival on Mar. 28 does for the show.
Schooled, Modern Family, and Single Parents also saw dips in the rating in the second hour. Considering all four comedies saw dips, ABC may view this as an anomaly. Schooled and Single Parents are the most worrying, though. We’ll have to hope that people are watching through the ABC site on-demand or are recording (with so much on Wednesdays, I record ABC’s programming).
As for the 10 p.m. slot, ABC fared a little better. Freshman show Whiskey Cavalier remained steady in the demo. The total audience was also relatively steady, showing the smallest dip across all shows at 2.11%.
Meanwhile, SEAL Team returned down from its previous episode. There are a few extenuating circumstances for this, and it’s worth pointing out that the total audience dip was the second lowest of the night at 2.82% (unfortunately, the demo was 15% down). SEAL Team returned from a two-month break and at a new time, which would have possibly thrown fans off — despite the social team trying to remind people a lot!
NBC opted for a Buble special, and those are always difficult to assess. Next week will see the return of the One Chicago lineup and I can’t wait!
Check out the full Wednesday TV ratings to see how your favorite shows did.
What were you watching on Wednesday night? What do you think about the Wednesday TV ratings? Have time changes affected you? Share your thoughts in the comments below.
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