Thursday TV ratings: Sweep of upward ticks as more watch live
As predicted, all TV ratings were up as more people remain home. What should linear networks take away from this information?
Station 19, Indebted, Legacies, and more saw upward ticks in the TV ratings. It’s a continued pattern from the last two days, as more people remain home and watch their favorite shows live. What can the linear networks take away from this shift in viewing?
The only TV show not to see an upward tick was Katy Kenne. The metrics were stable though. Nothing saw a downward tick in the live TV ratings on Mar. 19.
More from Ratings
- Thursday TV ratings: Grey’s Anatomy up, Walker Independence down
- Wednesday TV ratings: One Chicago mixed, Kung Fu down (November 9)
- Tuesday TV ratings: The Resident and Monarch down (November 8)
- Monday TV ratings: All American down, Quantum Leap up (Nov. 7)
- Weekend live TV ratings: Fire Country and FBI mixed
It continues the pattern from the last couple of days. These upward ticks aren’t small, either. Superstore saw a 42% and 45% upward tick in the demo and audience respectively. Deputy was up 20% and 12% respectively.
Station 19 won the night in the audience with a 13% upward tick, while Grey’s Anatomy won the demo with a 25% upward tick. It’s clear that fans are interested in their TV shows. They want to see more of their favorites.
This continues the argument that linear programming needs to change. The way decisions about shows are made needs to change. People don’t want to be stuck to the linear schedule if they don’t need to be. But when they have to be in the house, they’re going to watch live. They’ll use up their time with TV shows.
And this is in a world with Netflix, Amazon Prime, and Hulu. Fans will tune in live when they’re in the house. It’s not that they don’t want to watch their TV shows, but that they don’t want to be stuck to a rigorous schedule when they have the opportunities to go out and see friends.
What’s going to be interesting is how the ratings adapt next week. As the shutdowns continue, how many people will continue to watch live and how many will just wait for Hulu to air the episodes instead? I guess we’ll have to wait and see.
Right now, networks need to consider these live TV ratings. People are watching because they have the time in the house. Fans want to see the programs. They just don’t want to be stuck to a schedule if they don’t need to be.
Here’s a look at the TV ratings for Mar. 19.
What do you take from the TV ratings right now? What did you watch last night? Share your thoughts in the comments below.
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