How does a company lose $47 billion dollars in just six weeks? WeWork: Or the Making and Breaking of a $47 Billion Unicorn is set to fill everyone in on the big scam Friday, April 2. It’s a story that starts simple and then snowballs out of control.
Imagine you’re so close to the American dream that you can taste it. Yes, that increasingly elusive concept for the average American citizen is within your grasp. Then suddenly it’s just gone seemingly overnight, and so is your trust in the man who told you that he could make you a millionaire.
That’s what happened to the people caught up in the too good to be a true company, WeWork, ran by Adam Neumann. His influence was so great over his employees that he became a Christ-like figure, creating a cultish work environment with no sustainable returns. The documentary about the roller-coaster ride he took the world on sounds absolutely out of this world.
Here’s what we know about the WeWork doc and how to stream it in April.
What is the WeWork documentary about?
Per The Wrap:
The WeWork documentary is directed by Jed Rothstein and executive produced by Campfire, Forbes and Olive Hill Media. The feature film will explore the rise and fall of one of the biggest corporate flameouts and venture capitalist bubbles in recent years. The documentary is one of several narrative projects that looks in-depth at the company’s hippie-messianic leader Adam Neumann, and Rothstein speaks with journalists, experts and high-ranking former employees and WeWork members about what was really going on behind the scenes and what went wrong.
Where to watch the WeWork documentary
If you’re interested in just how Adam Neumann led countless people down a costly rabbit hole, you’ll be able to stream WeWork: Or the Making and Breaking of a $47 Billion Unicorn on Hulu when the doc drops on the platform on April 2.
Until then check out the trailer to get a taste of how winding the road he paved actually was, including how Neumann used people’s good nature and will to his advantage.
Watch the trailer below: