Jennifer Coolidge opens up about new partnership with Discover (Interview)

In an exciting collaboration, Emmy-winning actress Jennifer Coolidge is teaming up with Discover for their groundbreaking national brand campaign, “Especially for Everyone,” to bring the MVP treatment to everyday individuals.

This innovative campaign challenges conventional beliefs that premium experiences are exclusively reserved for a select few. Notably, this campaign marks a significant milestone in Discover’s history as it introduces a spotlight on one of their deposit products, the Cashback Debit checking account, for the very first time.

With Coolidge at the forefront, Discover is on a mission to showcase how its wide range of products and services are designed to make all customers feel truly valued, ensuring they receive the exceptional customer service that Discover has become known for.  As one of the most sought-after stars in the industry, it’s a partnership that Coolidge was thrilled to tackle after learning more about the brand.

"“I get a lot of people pitching stuff lately and companies approaching me. That’s what happens sometimes. You do a job and then all of a sudden people think you’re right for their campaign or their brand. I did some of my own research for Discover and just was asking around [doing] my own kind of detective work and stuff and I just like what they’re about,” Coolidge shared of her initial research before partnering with the brand."

For Coolidge, the “Especially for Everyone” campaign’s notion that all customers should feel valued and receive great customer service was something that personally resonated with her.

"“I came from a small town in Massachusetts and where I grew up people were not pretentious at all. Everyone was very normal. I like that Discover represented that. It was actually really unique for a banking system where their whole approach to customers was making it where everyone gets the special treatment.”"

It also doesn’t hurt that Discover isn’t just talking the talk, but actually walking the walk.

"“It’s not an act, it’s exactly who the people are,” Coolidge praised of the brand. “It’s very down-to-earth people. When you make a phone call, you don’t get a robot, you actually can always get someone on the phone. I like that it’s an everyman’s brand. It’s equal and fair and legitimate and, kind.”"

In partnering with Discover, consumers will see Coolidge using her Discover Cashback Debit card at a restaurant, and she is surprised to learn that Discover’s great benefits are for everyone and not just VIPs. The “Especially for Everyone” will be running nationwide and working on the ad spots is something Coolidge found incredibly refreshing.

"“Sometimes you accept the job and then you get there and you almost get over directed and you feel like you have no freedom. I felt like they were [very open to my voice being heard.] I said I really want to improv some of this and they were like, ‘Sure, go ahead. Yes, absolutely.’ They were game on my ideas and let me try them out when we were filming. All of the people involved were very down to earth, incredibly friendly, supportive and had a sense of humor which I didn’t expect. I said a couple of things where I’m like, ‘Oh, my God, they’re gonna lose their shit’ and apologized and they were howling. It was a very refreshing normal group of people. This was kind of a perfect match.”"

This campaign marks the first time Discover is highlighting a bank product in national advertising efforts with Discover’s Cashback Debit. The product features 1% cash back rewards on up to $3,000 in debit card purchases each month, no account fees, early direct deposit 2, access to 60,000 fee-free ATMs, and more.

“I would suggest to people that they should try it and, and see how they like it. I think they will! Like it’s the only way you can really know is to try it out,” Coolidge encourages of consumers, recommending they follow her lead and do some research which will ultimately lead to the same results in admiring the brand and its benefits.

Promoting inclusivity and equality is an important message in Discover’s “Especially For Everyone” campaign. It’s a message that Coolidge helps to convey in showcasing that everyone, regardless of their status, should feel cared for, especially by their bank. It’s a notion that sets Discover aside from its competitors and is also one that Coolidge encourages everyone to embrace.

"“If you can make everything equal in every possible way you can. We all need to come together and be more equal.”"