Game of Thrones: Will you Bleed for the Throne at SXSW?

Game of Thrones Season 8 -- photo: Helen Sloane/HBO -- Acquired via HBO Media Relations
Game of Thrones Season 8 -- photo: Helen Sloane/HBO -- Acquired via HBO Media Relations /
facebooktwitterreddit

Game of Thrones is coming to SXSW, but if you want to be part of the experience, you may have to bleed for it.

Don’t worry, it’s not nearly as scary as it sounds. In fact, it’s all for a great cause, unless you’re afraid of needles! Be part of history this year at SXSW! HBO’s Game of Thrones is partnering up with the American Red Cross in the largest blood donation promotional effort by an entertainment company in American Red Cross history.

This will be taking place all over the country, but will happen at SXSW from March 7–9 at Fair Market in downtown Austin. Fans who donate blood will receive some amazing swag, including a Bleed For The Throne t-shirt (while supplies last) and being part of the experience. Being the last season of GoT, this is a huge deal. Don’t miss out!

More from HBO

Additionally, those who donate at any Red Cross blood drive for this campaign by March 17 will automatically be entered to win a trip to the season 8 world premiere of Game of Thrones!

Hurry! Make your appointment today as spots are expected to quickly fill up. How do you register ahead of time? Go here: BleedForTheThrone.com

HBO is really going above and beyond for this campaign, also partnering up with Lyft to provide rides (up to $10) at SXSW and to all 163 Red Cross blood donation centers across the country.

Which characters have bled for the throne? Nearly all of them, really. And a lot more to come in Season 8. Take a look at the promotional video below to remember those who have fallen:

dark. Next. GoT: Is Jaime Lannister’s armor a hint of his allegiance?

The final season of Game of Thrones premieres April 14 only on HBO. 

With highly anticipated movies and some of the best TV shows making their presence known at this year’s SXSW festival in Austin, which are you most excited to see? SXSW will take place March 8 to March 17. Stay tuned for more!