Shadowhunters cast and creatives react to the #ShadowhuntersPlane
Shadowhunters fans strategically planned for the #ShadowhuntersPlane to circle Netflix for 3 hours last Friday, but they didn’t know it would also be seen from the show’s writers room.
The Shadowhunters fandom has unified and rallied together over the past several weeks to fight for a fourth season pick-up. Inspired by fans from other series that were also canceled (and revived) this year, Shadowhunters fans have used Twitter power-hours, strategic messaging and emailing with networks, and have now kicked their marketing up a notch. And when I say “up,” I mean sky-high.
On Friday June 22, Shadowhunters fans eagerly awaited the next big step in their campaign to try and #SaveShadowhunters, and it involved taking their hashtag (which is closing in on 9 million tweets) to the skies. After organizing an online fundraiser, they hired an airplane to circle the Netflix building in Los Angeles. The “Shadowhunters plane” circled the network’s offices for three hours in an effort to make a statement about their love for the show.
Even the airplane ads company was excited to try and #SaveShadowhunters:
#SaveShadowhunters Airplane Banner is Up & Flying Over NetFlix Studio in Downtown Los Angeles NOW! Thanks to ALL Who Made It Happen. #shadowhuntersplane @airadsworldwide Aerial Advertising Since 1947. We Know What's Up! #airads pic.twitter.com/YVtQEAC1fy
— Airads Worldwide (@airadsworldwide) June 22, 2018
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Netflix didn’t comment on whether or not they saw the plane, but fans who were chatting with customer support representatives while the plane was in the air said that they were aware of the aerial ad.
What fans didn’t realize in their Netflix-targeted planning, however, was that the show’s writers room (which is currently working on the 2-hour series finale) was also in sight of the plane banner. Even if the #ShadowhuntersPlane is unsuccessful at getting a season 4 pick-up, it was absolutely successful in showing the cast, writers, and creative team just how much they are loved and supported.
Here are just a few of the tweets posted by the Shadowhunters team last Friday:
Long live the shadow world fandom. You guys are non stop. The #ShadowhunterPlane flew right over our office #soaringthroughthefog #writingthroughthelight #shadowhunters https://t.co/B7iORAqgVX
— Todd Slavkin (@toddzer1) June 23, 2018
We could see the #SaveShadowhuntersPlane from our parking lot! It is quite moving to see the loyalty of this fandom.
— Darren Swimmer (@DSwim) June 22, 2018
Between this and the money y’all raised for the @TrevorProject, we truly have the best fans on the planet. #Shadowhunters ❤️ https://t.co/6BqK4SbV08
— Celeste Vasquez (@trashquez) June 22, 2018
*cues up @Ruellemusic*
— Taylor Mallory (she/her) (@TayMals) June 22, 2018
*holds up iPhone like a lighter*
🎶 THIS IS THE HUUUUUUUUUUUNT!!!! 🎶 https://t.co/69PL86KLCH
Aerial ads and Twitter trends aside, the most impressive and inspiring effort to come from the #SaveShadowhunters campaign is the continuing fundraiser for The Trevor Project, which has now crossed $16,000. Donations are still open, and you can visit the site to make a donation today.
Next: How Luke Cage's female stars encourage women on set
Check back with Hidden Remote for more Shadowhunters news and updates as we learn more about what’s to come in season 3B.